Challenge: Lava wanted to greet all mothers on mothers day while strengthening their brand position as “reliable”.
Our challenge was to both have an emotional and sharable video while at the same time, establish Lava as a reliable brand.
Strategy: After some brainstorming, we found a few concepts that were common between the mother’s day message and the brand. Both were reliable – they will always be there for you and their relationship #NeverLetsYouDown.
Result: This video had over half a million views and was widely shared.